Cabela’s to Bristol

BRISTOL, VA (WJHL) – The grand opening celebration for the new Cabela’s store in Bristol, VA is October 1 and it will feature a weekend of giveaways, family activities, sales and guest appearances.

Festivities will kick off with a ribbon cutting ceremony at 9:45 a.m. The grand opening ribbon will be cut by an arrow shot from a bow. Doors will open for business at 10:00 a.m.

For of list of grand opening events check out www.cabelas.com/stores.

Cabela’s is located in The Falls shopping complex at 361 Cabela Drive off Exit 5 on Interstate 81 in Bristol, VA.

This location is Cabela’s first store in the state.

More details about Cabela’s:

The building is designed to offer customers an immersive outdoor experience with log construction, stonework, a mountain replica, dozens of wildlife displays and museum-quality taxidermy mounts, vintage outdoor photos and memorabilia, hand-painted murals, an aquarium and an indoor archery range.

In addition to thousands of quality outdoor products, the store will include a cafe, fudge shop, Gun Library, Bargain Cave, boat shop and service center.

Cabela’s has employed approximately190 full-time, part-time and seasonal employees to staff the 82,000-square-foot location, most coming from Bristol and the surrounding area. Throughout the year, the staff will host educational seminars and demonstrations, offering tips and insights on outdoor products and seasonal activities.

Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, began as a kitchen-table dream in the home of founders Dick and Mary Cabela in 1961. The company is now famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.


The Falls

The Falls, a Development of Regional Impact (DRI), is a developing retail tourism destination located on 120 acres within the City of Bristol, Virginia at Interstate 81’s Exit 5.

Cabela’s, a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise, will bring their first store in the Commonwealth to The Falls. The nearly 90,000-square-foot store with a 10-acre footprint is set to open Fall 2015. The Bristol store will also feature an 8,000-square-foot power sports shop, which will house a full line of boats, all-terrain vehicles and related products.

In the phase one build out, Cabela’s will be joined by another anchor, a restaurants and a travel center; Zaxby’s and Sheets.

With a total project cost of over $200 million, development of The Falls property will occur in structured phases, and when complete, will house 1.47 million square feet of retail space, garner over $500 million in annual sales and support the direct job creation of 2,516 full time equivalent employees. The Falls will be home to a diverse offering of retail options, including grocery, apparel, sporting goods, personal care and department stores, as well as restaurants, hotels, green spaces, entertainment and residential and lifestyle areas.

At the heart of the project, lies an undeniably strong tourism development component. With a goal to draw travelers off the interstate and have them follow the natural corridor from Exit 5 to Bristol’s thriving historic downtown district, onsite visitor services will allow The Falls to become a logical point of introduction to the city, and to serve as a gateway to the many visitor experiences Bristol has to offer.

The Falls is a project with the ability to reshape the economy of not only Bristol, Virginia but also the region, drawing shoppers and visitors from over 150 miles away and generating $47.6 million in new tax revenues.

Coming Soon!
Sheetz, Zaxby’s have also been announced.


Falls progresses

BRISTOL, Va. -City leaders say a major development in Bristol, Virginia is on schedule to open in the Fall. And now they’ve released a new video of the up-and-coming shopping area.

News 5 WCYB’s Emily Carrier took a trip to the Falls on Monday, and the anchor stores are taking shape.

Bristol, Virginia released a video from behind the scenes and from the air of the plaza under construction.

Construction workers are wrapping up phase one of the Falls development in Bristol, Virginia.

Vice Mayor Bill Hartley says they are almost finished with the inside of anchor store Cabela’s. He says they’re getting ready to stock the store. Bristol, Virginia Councilman Jim Steele expects Cabela’s to open in late October.

“This is something that’s taken a long time. A lot of people have worked very hard,” he said.

Hartley tells us that Lowe’s is coming up very quickly and will open after Cabela’s later this Fall.

Along with those stores, Hartley says phase one will include Sheetz Gas Station and Zaxby’s Company. “I think that’s when you start seeing a lot more development, that’s really good for everybody, it brings in jobs, it really makes this a development of regional impact,” said Hartley.

But it’s not just shops and restaurants. There will be a waterfall at the entrance of the plaza. “Of course, the name is ‘The Falls,’ so we intend to have a waterfall feature as you drive up that will be very visually striking and let people know the development. But I also think if people come off interstate they’ll want to stop and look and be very proud,” said Hartley.

But he says the grand opening of the development will only be the beginning, “I’d say it’s not the finish line but it’s really the starting line because there’s a lot more to come over the next few years.”

Hartley tells us other businesses have shown interest in being a part of the falls and signed letters of intent. The city will announce the names of those businesses after phase one is complete.


Tenants for falls


BRISTOL, Va. — All announced tenants of The Falls are still planning to build and work on their sites is expected to begin soon, the developer said Tuesday.

Brent Roswall of Interstate Development told the Bristol Virginia City Council during its regular meeting that announced tenants Sheetz and Zaxby’s remain committed. To date, only the buildings of anchor tenants Cabela’s and Lowe’s are taking shape in the commercial center near Interstate 81’s Exit 5.

“I know you all haven’t seen any [other] construction. Rest assured, they are all still with us,” Roswall said of those tenants that were first announced in May 2013. “Some of them have come in for permits. They’ve all done their civil engineering plans, they’ve all done their building plans, Zaxby’s is already bid out. We should see construction start on the rest of the phase one tenants in the next 30-60 days.”

Assistant City Manager Andrew Trivette said the city is glad to address rumors about firms pulling out.

“I think things are going great. Interstate is doing a good job getting the rest of the phase one tenants closed,” Trivette said.

Anchor tenant Cabela’s is scheduled to open Oct. 1.

“I did have the opportunity last week to go into Cabela’s. They’ve got all the windows taped up so no one can see in. They want people to be surprised,” Roswall said. “They are fixturing right now, all the taxidermy has been installed and all I can say is wow. I think everyone is going to be very well pleased. I’m very excited for Oct. 1 so everyone can see what we’ve been working on now for three years.”

The Cabela’s building and parking lot are done and the Lowe’s structure is nearly complete.

“Lowe’s is on schedule. They’ll open shortly after Cabela’s and they’re making great progress. Vannoy Construction is doing a great job,” Roswall said.

The first businesses in the second phase could also be revealed later this year. On Tuesday, the council unanimously approved transferring two parcels at The Falls to the Industrial Development Authority. The IDA would then be responsible for transferring the land to the developer once plans are approved by the council and Planning Commission.

“Interstate is now transitioning into the role of developer from consultant, which they were on phase one. They are taking control of announcing tenants, securing construction financing and this marks the progression of our project to phase two,” Trivette said.

In other action, the council unanimously cleared the way for Erich Allen to place oversized mural signs on two sides of his building that face Moore Street and Cumberland Square Park. Allen is developing Studio Brew, a craft brewery, inside the former Bristol Fire Museum.

Under the plan, the business’ name is to appear in letters that are 8 feet tall and extend some 43 feet along the Moore Street side. It also includes a graphic and other wording.

Signage on the park side would be 6 feet by 27 feet. The variance from code was allowed because the structure lies within the city’s designated tourism zone, Trivette said.

Allen’s request must also be approved by the Virginia Department of Historic Resources, since Allen is applying for historic tax credits.